Media Buyer Job Description, Key Duties and Responsibilities

When it comes to recruiting a media buyer, having the right job description can make a big difference. Here are some Media Buyer job real-world job descriptions you can use as templates for your next opening. The Editorial Team at InterviewGuy.com is composed of certified interview coaches, seasoned HR professionals, and industry insiders. With decades of collective expertise and access to an unparalleled database of interview questions, we are dedicated to empowering job seekers.

Media Buyer Job Description

If you decide to become a Google Media Buyer, you will spend a lot of time keyword planning and versioning your creative to work across the various display network sizes. Despite the difficulties, media purchasing can be satisfying for those who value a vibrant workplace and the chance to support the success of some of the biggest and most prestigious businesses in the world. Yahoo, AOL and other Verizon Media properties provide robust native, display and video ad inventory packages through both programmatic and managed service access, unlocking unique audience https://wizardsdev.com/en/vacancy/senior-lead-product-manager-edtech/ scale.

Inventory Negotiation and Acquisition

Reach out to connections at agencies or brands and ask to observe the day-to-day of a media buyer. Getting a first-hand view of actual responsibilities and workflows is invaluable preparation. While not always mandatory, having an undergraduate degree in marketing, communications or business will give Software development helpful foundational knowledge and improve credentials. So investing dedicated time practicing these diverse skills will elevate your media buying game and ultimately your value.

Media Buyer Interview Questions

• You will often need to negotiate with advertising sales agents to ensure the most cost-effective deal structures, experiment with new channels, build and maintain a network of advertising agents and broadcasting networks.
• Some have gained practical experience through internship or part-time roles in marketing, advertising, or public relations agencies.
• They conduct market research, source appealing media space and slots, negotiate with advertising sales agents and ensure that the advertising medium and placement reaches the desired target audience effectively.
• It is important to remember that hiring a media buyer comes with additional costs, such as your ad spend, sourcing, and creating high-converting  advertising creative.
• They often work closely with clients and colleagues to negotiate purchase rates, to develop media strategies, and to adjust campaigns as necessary to achieve marketing objectives.
• They create and curate content, monitor and respond to comments and messages, run social media advertising campaigns, and track metrics to measure the effectiveness of their efforts.
• Candidates with 3 to 5 years of experience often have improved their strategic planning and negotiation skills in previous Media Buyer roles.

Finding the ideal candidate to join your marketing team can often be difficult because the skill can lead to better-than-average freelance income on platforms like Upwork. Finding an amazing paid social buyer will come down to attracting the right candidate with a stand-out job description. As a media buyer coming on to a new account, their primary role will be to mix and match different audiences with creatives, landing pages, and more to find which campaigns, ad sets, and ads can scale profitably.